Your Product Operating Model is Broken (And AI is Making it Obvious)

Why upgrading your product operating model is finally no longer optional.

Our Product Management heroes have preached it for over a decade or even two. Most product leaders feel at least inspired. Many still struggle to transform their orgs, mostly because of organizational dynamics. We see Product Ops roles and discovery practices popping up in more organizations. Promising signs.​

But it’s not enough. If you’re still running a 2015 operating model – voluntary or not – your business isn’t dying slowly anymore. It’s dying at high speed.

Companies that invested early in discovery and outcomes over outputs transformed their ways of working, hiring, and communication. It wasn’t easy to prove the business impact, so it always felt like a “product thing”. Those unable to convince their org – or uninterested – could sweep it under the carpet. (They might struggle to hire top talent or deliver impact, but hiding it was easier.)​​

Now AI changes everything. Those who built the foundation can layer on the automation/AI accelerator – without rethinking processes or mind…